The Importance Of Building Traffic With Content - 1
Copyright © Leon Bowes
http://www.HonestlyFreeHomeBiz.comWhy is Content Important? If you are new to online marketing or are one of the millions of frustrated webmasters watching helplessly as your site fluctuates up and down (even on and off) the search engines, this article is the first of a series designed to help you understand the importance of quality traffic.
Is your traffic hurting as you try to stay on top of the most current methods of finding traffic, only to find that they are ineffective for bringing targeted traffic or stop working soon after the search engines catch on?
There is a reason that staying in the search engines is vitally important. The amount of people who are searching for information online is increasing rapidly.
Research shows most users are finding new websites from two main sources: hyperlinks and search engines.
Statistics say 84% of American adults have used search engines. That amounts to around 108 million people and on any given day, 56% of those are using search engines.
How many of these potential visitors are finding YOUR website? More websites are created every day leading to increased congestion and competition for the top spots in search engine results. How are you able to compete? Well first of all, how do search engines bring you traffic?
Two of the most popular methods of getting traffic from search engines include PPC (Pay Per Click) and SEO (Search Engine Optimization).
Pay Per Click (PPC) is advertising with the search engine providers (Google, Yahoo! and others) and you PAY for top placement. Their methods for placement differ somewhat. Some search engines will give you higher placement if your ad has a higher click-through rate, others give top positions to the highest bidder. In either case, you PAY.
Search Engine Optimization (SEO), if properly performed can help you get plenty of traffic from the natural search engine listings. This means the search engine has ranked you according to the value it believes your site will offer searchers for a specific word or phrase.
Understanding what the search engines want to see when ranking sites requires knowledge of the algorithms. These algorithms change all the time as search engine providers try to stay one step ahead the search engine optimizers who are trying to find loopholes in the ranking system.
If you choose to hire an SEO Company, some are honestly creating optimized websites while others may use techniques which could get your site BANNED from the search engines entirely. However, you can optimize your website yourself for better placement in the search engines with technique that you should become familiar with and use to your advantage. I personally use
3 Steps To Search Engine Success for all my SEO needs.
Both of these traffic methods have their pros and cons to generate traffic from the search engines. You will find out more about using them properly in future articles. But first you need to know what REALLY works! In the next article we are going to look at CONTENT.
About the Author: Leon Bowes is the co-owner and webmaster of Christian Businesses From Home As Christians, he and his wife Deana only recommend honest and legitimate businesses that are available to anyone regardless of their background or skills.Labels: Pay Per Click, PPC, Search Engine Optimization, SEO, Traffic With Content
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