Are You Promoting The Right Link?
Copyright © Leon Bowes
Christian Businesses From Home If you are promoting an affiliate link or your own site or service, without first capturing the customer's name and email address, you are leaving lots of business and money on the table.
This may seem very basic promotion and marketing information for many of you who have been working on line for any length of time. It seems that many others just have not totally figured out how to go about promoting effectively.
When you promote a bare affiliate link, the potential customer clicks on the link and goes to the site. They either buy at the sales page or surf on never to return The percentage of sales for first-time visitors is very low.
Whatever effort including money and time that you put forth to get the customer to that sales page is gone. That potential customer has been lost to you forever.
Here's a much more profitable approach:
- Invest some money and purchase a good, dependable auto-responder service. A simple search of the internet will provide you many options. Staying with one of the better known ones will probably prove to be your best investment.
- Get their name and email address by sending them to a lead capture page. These are simple to set up and there are even some free software programs that will provide you one by simply filling in some information about your site.
- After signing up to your auto-responder on the lead capture page, they are sent a welcome message with the link you are promoting, and they then go to the sales page.
- They are sent a series of follow-up messages over a period of days and weeks. Your offer is seen again and again by them. You will probably want to include additional, related offers for them to review also.
- Multiple exposures to your offer has been proven to be much more effective to over coming sales resistance. As many as seven messages may be needed according to some research. Remember, the
Squeaky wheel gets the grease.This approach of first capturing their name and email address on your list will turn out to be much more profitable to you in your promotion and marketing efforts.
Your sales will increase because you have captured their name and email address and are able to remind them of your product or service over and over again with personalized messages which are sent out automatically by your auto-responder at pre-set intervals.
About the Author: Leon Bowes is the co-owner and webmaster of Christian Businesses From Home As Christians, he and his wife Deana only recommend honest and legitimate Christian Work At Home Ideas available to anyone regardless of their background or skills.Labels: affiliate links, Lead Capture Page, promote the right link
Landing Page Success Tips
Copyright © Leon Bowes
http://www.HonestlyFreeHomeBiz.comAlso known as
squeeze page or
lead capture page, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your an email address from your visitor. I very much endorse this method of building your mailing list. You can offer a special report, a free e-book, or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there should not be any other links on your landing page.
Success Tip 4: Sell your visitors on the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you should include your hand-written signature or a photo of yourself (called branding), explaining where you are coming from and how you can help your visitor through the free report you offer.
About the Author: Leon Bowes is the co-owner and webmaster of Christian Businesses from Home As Christians, he and his wife Deana only recommend honest and legitimate businesses that are available to anyone regardless of their background or skills.Labels: Landing Page, Lead Capture Page, Squeeze Page
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